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Who is your favourite female action star?
Rogers Plus is more than just cell phones and movies. We're also involved in the communities where we live and work.

Through programs like the Rogers Plus Children's Charitable Fund, the Jolly Trolley Program, Rogers Pumpkin Patrol and the Rogers Santa Claus Parade, we strive to make a positive impact on the quality of life for children and families in the communities where we operate.

  Rogers Retail Children’s Charitable Fund  
  Jolly Trolley Program  
  Rogers Santa Claus Parade  
  Rogers Pumpkin Patrol  
  Rogers Retail Supports United Way  
  Rogers Retail Donation Policy  

Donations Policy
We are proud of our commitment to supporting charitable organizations, causes and activities.

Please review our Donations Policy and giving categories before submitting written donations requests.



Rogers Plus Children's Charitable Fund

The Rogers Plus Children's Charitable Fund was established in 2003 to support non-profit organizations that promote a positive childhood experience. The fund is managed by a group of employees who work to bring a smile to kids' faces all over Canada.

Since 2003 the Rogers Plus Children's Charitable Fund has donated over $210,000 to assist national charities such as The Children’s Wish Foundation of Canada, KidSport®, Camp Quality Canada and Kids Help Phone, as well as regional organizations such as the Ontario March of Dimes Recreation Department, and Junior Achievement British Columbia's "Economics of Staying in School" program.

The Rogers Plus Invitational Golf Tournament is the largest annual fundraiser for the Rogers Plus Children's Charitable Fund. It takes place every summer at the Angus Glen Golf Club in Markham, Ontario. At this year's tournament, taking place on Friday, June 4, we hope to surpass the total funds raised last year ($84,000). For details on the sponsorship opportunities for this event, please contact the event coordinator, Sherry Rahaman.


Jolly Trolley Program
Since its inception in 1993, the Rogers Plus Jolly Trolley program has been entertaining hospitalized children in 34 hospitals and health centres across the country. Each mobile entertainment unit comes complete with a Toshiba 27" screen TV, a Toshiba DVD/VCR combo unit, a Nintendo Game Cube and a movie and video game library. With additional help from our studio and video game partners, the Jolly Trolleys receive new movies every year so that thousands of Canadian children can be entertained while staying in hospital.

For a complete listing of participating hospitals, health centres and hospices, click here. If you are representing a hospital, health centre or hospice in Canada, and would like to apply for this program, please contact Rogers Retail Communications.


Rogers Santa Claus Parade

The fourth annual Rogers Santa Claus Parade made its way through downtown Vancouver on Sunday, November 25, 2007, attracting over 300,000 on-site spectators. It is Vancouver’s largest and most prestigious winter event with over 60 bands, floats and community groups.

Every year Rogers Plus partners with the Greater Vancouver Food Bank Society to collect donations brought by parade attendees. In the past three years over 11,500 lbs. of food have been collected for those in need.

In addition, we also partner with food banks across the Lower Mainland by collecting donations through Rogers Plus stores and at the Rogers Retail Head Office in Richmond, BC.




The Rogers Pumpkin Patrol

For over 20 years, Rogers Pumpkin Patrol has been sharing Halloween safety tips with children and their parents. Originally started by Rogers employees, the program is a great tradition, keeping child safety top of mind on Halloween night.

In Rogers Cable licensed areas, Cable vans patrol neighbourhood streets offering children assistance and parents peace-of-mind on the big night. Throughout the month of October the Rogers Pumpkin Patrol conducts Halloween safety sessions at schools across the country. Everything from street safety to proper costuming is shared and students will receive a safety loot pack. Rogers Plus stores also offer free reflective armbands – an essential for a safe Halloween night.


Rogers Retail Supports United Way

Rogers Plus employees are proud to support the United Way through their annual campaign. Every fall, our employees help make a difference in their community by fundraising for the local United Way.

Featured Programs:

Here’s a few of our current community partnerships:

Camp Quality

Lifting the Spirits of Children with Cancer.
Rogers Plus is pleased to support Camp Quality’s 2008 Puppet Program.

Funded by Rogers Plus, the Educational Puppet Program visits nearly 17,000 children each year in local area schools. The life-size puppets encourage sensitivity about cancer and its effects.

Camp Quality is more than a camp. It's a non-profit, volunteer organization which provides a year-round support program for children with cancer and their families. Each of their seven camps across Canada and year-round programs are volunteer-run, community-funded and are available at absolutely no cost. Their signature week-long camping program provides a wonderfully unique opportunity for children with cancer to put their illness behind them and concentrate on having fun. Established in 1988, Camp Quality programs provide children with the opportunity to try new and old activities and to make new friends and memories that will last forever.

Innervisions Recovery Society

Recovery from the brutality and degradation of addiction, in a safe and structured centre.
Rogers Plus is pleased to support the Innervisions Recovery Society.

As part of our support, Rogers Plus will be funding the cost of 500 Alcoholics Anonymous “Big Books” for Innervisions participants. This book sets out the basic principles of the recovery program. Rogers Plus also supports the Family Program. The goal of this program is to provide addiction knowledge, awareness, support and healthy tools to the family of an addict in treatment.

Innervisions is an addiction support centre managed by former addicts who have recovered from the horrors and loneliness of addiction. They provide an escape from the brutality and degradation of addiction by applying a rigorous recovery program and a proven plan to ensure success for everyone. In 2006, 309 people successfully completed the program and are on their way to recovery from addiction. Along with substance abuse treatment, Innervisions also provides access to transitional second-stage housing, employment and training programs, as well as a family re-integration program.

Learning Disabilities Association of Alberta - Calgary Chapter

Dedicated to social justice and the realization of personal potential.
Rogers Plus is thrilled to support the LDAA-CC’s 2008 ‘Picture This’ Social Skills Program for Youth, taking place October 11 to December 8, 2008. Rogers Plus will also be supporting Walk the Red Carpet 2008, to be held on October 23, 2008. This event features the world premiere of the film produced by the ‘Picture This’ participants. All proceeds from this fundraiser go to help awareness of learning disabilities and to provide programs and services for people affected by learning disabilities and AD/HD.

The ‘Picture this!’ program gives teens the opportunity to create and act in a film. Put on by the LDAA-CC, this program is a creative way for teens affected by learning disabilities to learn and practice social skills such as communication, friendship, problem solving, and cooperation.

The Learning Disabilities Association of Alberta- Calgary Chapter is a non-profit organization dedicated to advancing the education, employment, social development, legal rights and general well-being of people with learning disabilities. The LDAA-CC offers social skills programs for children and teenagers that focus on communication skills, problem solving skills and friendship skills.

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